Good Words
Bob has been invaluable during our extreme makeover. We have struggled for years to articulate our value proposition. Bob led us on a journey of discovery through our customers’ eyes, creating not only a message but an identity. The result resonated with our customers immediately. Over the last 25 years, I have been fortunate to work with some of the best, but clearly this was the most rewarding and effective marketing initiative I have been involved with.

Len Adams, Managing Partner, Weave Corp.

Bob Snow brings a unique ability to generate strategically sound creative that consistently resonates with target audiences. His control of prose is top-notch, and he succeeds in communicating marketing promises without resorting to hyperbole or arousing skepticism because of his careful incorporation of straightforward copy and writing from the perspective of the target audience. In addition, Bob’s willingness to work collaboratively with people across disciplines makes working with him a delight. He listens, he strategizes and he empathizes while suggesting creative ideas in a non-egotistical manner.

Blake Park, Managing Director, Accenture Interactive

Ok, so I have this list of people I’d like to have with me for every pitch and campaign. You know, kinda like fantasy baseball team, but this is for advertising… Bob is my first-round draft pick. He’s got the top spot because, first, he’s smart about audiences. We worked on campaigns focused on technical audiences (which are very difficult to crack). He truly understands these guys, their disdain for marketing glam, and their inquisitive nature. He was able to translate that insight into really great creative.
He’s on the list, too, because he understands the practical and political realities of working in a global context, and how to stretch creative ideas so the work in Mumbai and Memphis. This means collaborating with agency types from all over the world with different perspectives on the problem. The other reason for his inclusion on my list is his calm demeanor amid the total chaos that accompanies launching a global campaign. Tight deadline, crazy deliverables? No problem – got it all right here.
Best of all, he is a collaborator with all stakeholders in the creative process ¬¬– not just black-t-shirt-wearing creative types, but all comers who have strong ideas to share and an agenda to do the best work.

Frank Jurden, Executive Director, Advisory, VMLY&R

Bob is one of the finest creative directors I’ve ever worked with… I’ve always admired Bob’s ability to create simple, focused, astounding creative ideas. Without a doubt Bob’s skills and work have made it clear to me why he has always earned his clients’ and teams’ trust. He listens before he talks, deep dives for insights, and doesn’t stop until it’s just right. He bleeds creative ideas under tight timelines and has an incredibly sharp and agile mind.

Ari Skapinker, Strategic Partnerships and Platforms, LinkedIn

Bob is one of the few creatives that truly understands how to develop engaging creative concepts for IT products. He has the rare capability to convey difficult concepts in an understandable fashion, doesn’t hide behind marketing slang and makes the ideas matter to the audience.

Yvonne Eiseman, Senior Program Director, POSSIBLE

Bob epitomizes the creative philosophy as set down by David Ogilvy – great consumer insights and big ideas come from doing your homework – thoroughly.

Guy Stevenson, Chief Customer Engagement Officer, Ogilvy Canada

Bob Snow is one of those writers that can take technology speak-filled, jargon-rich tech briefs and find the insight and strategy to not only bring them to life outside of the lab, but find ways to make them engaging and memorable to the target, an audience that often includes smart, BS-proof industry leaders. No easy feat. Simply put, Bob puts the B in B2B. He can get your attention, understands your market, and can build effective campaigns that are simple enough to resonate globally and specific enough to drive the results locally. Bob gets it quickly, and as an art director partner, the two of us have produced some of my most favourite and effective campaigns while working at Wunderman.

Stephan Schmelzer, ACD, FCB Health