-30- Forensic EngineeringCreative. Branding. Strategy.
Brand Creation, Strategy, and Writing
This forensic engineering firm, previously called Giffin Koerth, wanted a new brand to reflect its evolution as one of North America’s premier engineering consulting groups. Playing off their reputation for scrupulous, detailed, and accurate reporting, I devised the name “-30-“, the traditional sign-off of newspaper reporters to indicate the end of a written piece. Stokely Design Associates designed the new logo and website.