Pay-Per-Click Guide
2007 Invitation

These are invitations to C-level business and government executives to attend a conference. The challenge? The conference was three days long. It was held in the U.S. Pacific Northwest (at Microsoft Headquarters in Redmond, WA). And travel and accommodation are at one’s own expense. Still, it met its aggressive attendance goals each year. (The 2008 mailing, for example, had a 24% response rate. The 2007 mailing, a 19% response rate.) The reasons? The speakers. The opportunity to meet with one’s peers. And the exclusivity of the event, which we wanted to capture in these dimensional DM pieces.

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