Microsoft Windows HPCCreative. Branding. Strategy.
Creative Direction and Writing
The best way to talk to scientists, engineers and academic researchers? In their own language. The Windows HPC Server campaign was based on the accurate use of real equations, right down to the “++” suffix, which connotes the end of a mathematical proof. In fact, the campaign was so well received by the audience, Microsoft changed the name of the product from “Windows Compute Cluster Server” to “Windows HPC Server”.