Dell in Times Square

Creative Direction and Writing

The task was to bring Dell’s “power to do more” brand campaign to life in Times Square. Robert came up with the idea of interviewing people and getting them to pose for the camera with their responses, then posting their pictures on the iconic NASDAQ board, as well as the Dell Facebook page. Dell liked the idea so much, they wanted to do a couple of dry runs in San Francisco and Austin in advance of the New York event. They also took the campaign globally.