Direction and Writing – I oversee the creative strategy and development for marketing communications programs, taking them from strategy to concept to completion. Partnering with art directors, digital and print designers, production artists, photographers, illustrators, animators, coders, TV and radio producers, directors, casting agents, stylists, set designers, and music composers, I’ve produced content for just about every medium.
Still, I’m first and foremost a copywriter. Writing is what I’m called upon to do most, and what I most like to do.
Creation and Strategy – I have created a rigorous brand development process for clients seeking to newly position themselves in their respective markets. Working collaboratively with clients in a series of brainstorming sessions and interviews, I help uncover the insights that help define a unique brand voice.
Messaging and Content – Many of my clients have taken advantage of my experience in marketing communications strategy and brand stewardship. Over the years, I’ve developed numerous marketing communications plans, brand strategy documents, content plans, and creative guidance documents for global campaigns.